SEO Audit

An SEO audit is a process for evaluating the search engine friendliness of your website in a number of fields. While there are various tools you can use to SEO audit a website, the best approach is to either do the audit using a guide (like the one you are reading now) or hire an SEO expert, who will help you to study your website problems

Webrayinfotech’s website SEO analysis reports will help you find and fix on-site issues and boost SEO-optimization. The cost is reasonable and the recommendations of a manual audit are specific to your website and are not generic like those produced using a tool.

Optimization

The code optimization in the synthesis phase is a program transformation technique, which tries to improve the intermediate code by making it consume fewer resources (i.e. CPU, Memory) so that faster-running machine code will result. The optimizing process should meet the following objectives :

The optimization must be correct, it must not, in any way, change the meaning of the program.

Optimization should increase the speed and performance of the program.

The compilation time must be kept reasonable. The optimization process should not delay the overall compiling process.

Optimization of the code is often performed at the end of the development stage since it reduces readability and adds code that is used to increase the performance.

Research

Keyword research is quite possibly the most important part of SEO. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

On/Off SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings.

On Page search engine optimization is the process of optimizing your website for search. It can include structural changes, revising code and content optimization. Off-Page SEO work is done outside of the website. It focuses on promoting the site via the web. SEO strategies can include search engine & directory submissions, improving the quality of inbound links as well as link development.

Conversion

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action be that filling out a form, becoming customers, or otherwise. By making sure your visitor is served to his or her best needs, you will provide a warm welcome. You will establish a kind of trust, which will make it easier for that visitor to convert.

There is an extremely close correlation between SEO and conversion optimization. Therefore, the two must work together to turn visitors into customers.